‘A Frank Statement’

‘A Frank Statement’

Weeks after their meeting in New York, the tobacco companies take out a full-page ad in 448 U.S. newspapers, titled, “A Frank Statement to Cigarette Smokers.” “We do not believe that any serious medical research, even though its results are inconclusive should be disregarded or lightly dismissed,” the ad reads. It announces the creation of the seemingly scientific Tobacco Industry Research Committee.10 In a confidential memo released years later, the chief counsel to tobacco company Brown & Williamson admits that the committee “was conceived as a public relations gesture.”11

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