ABC Apology

ABC Apology

ABC settles its lawsuit with Philip Morris, even though its own lawyers believe the network has a better-than-even chance of winning. The settlement comes as the owner of ABC, Capital Cities, is looking to sell the network to the Disney Company, a deal that would eventually net its top executives millions of dollars. ABC issues a formal apology to Philip Morris and, as part of the settlement, Diane Sawyer reads the apology during halftime of “Monday Night Football.” Bogdanich and Martin refuse to sign the apology. Four days later, Philip Morris takes out a full-page ad titled “Apology Accepted” in approximately 700 newspapers.30

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