‘Creating Doubt’

‘Creating Doubt’

Fred Panzer, an executive at the industry trade group The Tobacco Institute, writes a confidential memo that, when unearthed years later during litigation, will be seen as more proof that the industry knew its products were harmful even as it publicly denied this. Referring to the industry’s modus operandi of waging PR battles against claims that tobacco is harmful, Panzer writes that this “has always been a holding strategy, consisting of creating doubt about the health charge without actually denying it.”21

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