‘Doubt Is Our Product’

‘Doubt Is Our Product’

(exact month and day unknown) An executive with the tobacco company Brown & Williamson gives a presentation to his fellow executives on PR strategies for overcoming the tsunami of bad press that has hit the industry. The confidential minutes of the presentation were later unearthed during legal discovery,  and the document is believed by some to be a “smoking gun.”19 “Doubt is our product since it is the best means of competing with the ‘body of fact’ that exists in the mind of the general public,” the executive states. “Doubt is also the limit of our ‘product.’ Unfortunately, we cannot take a position directly opposing the anti-cigarette forces and say that cigarettes are a contributor to good health. No information that we have supports such a claim.”20

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